I’m a senior product designer focused on experimentation-driven UX, platform architecture, and systems that support growth-oriented digital businesses. My work aligns user behavior, business strategy, and operational execution to support scalable product growth.
Evolved ad hoc testing into a structured experimentation framework, using behavioral insight to simplify high-friction revenue flows and drive measurable conversion lift.
Read Case StudyThis portfolio reflects work across digital brands where structured experimentation, mobile-first UX, and system-level thinking helped align teams and evolve platform capability over time.
Learn more about my background and approach to digital product design — combining experimentation, cross-functional collaboration, and systems thinking to support scalable growth.
Defined and implemented a scalable Shopify framework that normalized the shopping experience and reduced operational friction across marketing and merchandising teams
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Modernized a legacy, brand-driven commerce experience by introducing hierarchy, mobile-first structure, and promotional governance — validating that intentional clarity improved engagement.
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Established structured collaboration and prototyping standards during a multi-brand redesign, laying the groundwork for future in-house UX leadership.
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