Design for clarity
I design experiences that connect business goals with how users actually behave. With deep roots in digital commerce, I've spent my career building the systems and processes that turn good design decisions into lasting results.
Selected Work
Designing for Experimentation Platform migration, UX redesign, experimentation framework, behavioral analysis
Built the experimentation foundation that turned behavioral observation into a 30%+ peak-season conversion lift.
Read Case StudyThoughtful. Refined. Well crafted.
A veteran product designer, musician, and photographer deeply curious about people and how they experience the world. I value empathy, simplifying the complex, and the growth that comes from staying curious — about users, about problems, and about the work itself.
Learn more about my background and approach.
Launching Stable, Building for What Comes Next Platform migration, UX design, design systems, team enablement
A constrained platform migration that delivered 30% faster page speeds and cut marketing execution time in half.
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When the Data Disagrees UX modernization, mobile-first design, cross-functional education
Introduced mobile-first thinking and evidence-based design to a brand-driven commerce environment — changing how the team made decisions.
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Early Lessons in Design Leadership Prototyping workflows, design systems, cross-functional collaboration
Introduced prototyping workflows, design systems, and real-time collaboration to a multi-brand organization, years before they became standard practice.
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